Fee Schedule - May, 2004
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Whenever possible, I will quote you a flat fee for your project.
The fees listed below are rough guidelines; each project must be
estimated and quoted individually.
Project Estimated Fee (Before Discount)
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Full-page ad $500-$1,500
Fractional-page ad $200-$500
Advertorial $400-$500/page
Annual report $2,000-$6,000
Feature article $750-$1,800
Booklet $600-$1,200
Brochure - tri-fold $100-$300/page
Business plan $2,000-$5,000
Case history $500-$1,000
Catalog $200-$300/page or $30-40/item
Data Sheet $200-$300/page
Direct-mail package,
to generate leads $1,000-$2,000
Direct-mail package,
mail order $1,500-$4,000
Editing $40/hr
Video or slide presentation $75-$150/minute
Instruction manual $40/hr or $75/page
Labels/packaging $200-$750/package or label, depending on size
Newsletter $200-$300/page
Postcard $250-$500
Press release $150-$400
Proofreading $20/hr
Proposal (business or grant) $40/hr
Radio commercial - 30 seconds $200-$300
Report $40/hr
Sales letter $350-$1,000
Software documentation $40/hr or $75/page
Speech - 20-minute $1,000-$2,000
Technical/scientific papers $40/hr
TV commercial $350-$1,000
Web site content $200-$300/page
White paper $2,000-$4,000
Hourly Rates For Tasks (when an hourly rate is quoted)
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Writing, meetings, consulting, editing, travel time,
telephone discussions, e-mail, etc: $40/hr
Editing consists of proofreading, re-arranging
sentences, rewording sentences, etc.
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Example: Tri-fold brochure (6 pages), quoted at a flat fee of
$100/page x 6 pages = $600.
Minus 50% for first project = $300.